Billionaire Boys Club, founded by artists Pharrell Williams and Nigo in 2003, is an American fashion house known for streetwear. Billionaire Boys Club encompasses several sub-labels, including Billionaire Girls Club, Ice Cream, and Bee Line. When Pharell Williams was at the height of his hip-hop career, he began partnering with Japan’s Nigo, founder of A Bathing Ape, DJ, and member of the hip-hop group Teriyaki Boyz.
Billionaire Boys Club is known for its vibrant and bold aesthetic, emphasizing graphic artwork. Styles like the Billionaire Boys Club Views Jacket, with its striking black and white color palette and embroidered shining stars and logo, display signature Billionaire Boys Club style. As some of the world’s most accomplished artists, Nigo and Pharrell do not rest on visual themes, continuing the astronaut motif across a host of other styles, like the New Life Tee, which prioritizes distinct imagery over subtle branding.
Because Pharrell and Nigo’s collective design prowess is so on point, Billionaire Boys Club has been a mainstay in street style for over two decades. Fans regularly queue up on the streets of Soho, New York, to gain access to the brand’s latest releases at its Mercer Street headquarters. Billionaire Boys Club has even lent its signature visuals to jewelry, rendering dollar signs and the astronaut in a sterling silver bracelet, knowing full well that the best compliment to a fly ensemble is the perfect item of jewelry.
