American artist Doja Cat, based in Los Angeles, is known for rapping and singing songs she writes and produces, collaborating with other artists. Born in 1995, Doja Cat released music in 2014 at 19 years old. Posting her work on SoundCloud, Doja Cat's song "So High" attracted the attention of RCA and Kemosabe Records. RCA released her debut album Purrr! in 2014.
A member of Generation Z, the internet and social media have played an integral role in Doja Cat's rise, which she has embraced. Her 2018 single "Mooo!" became a meme, which garnered attention to her expressive visual styles and absurdist humour. Building on this momentum, Doja Cat released Hot Pink in 2019, which included a vinyl LP release done in marbled pink. Hot Pink entered the top ten of the Billboard 200 and features the single "Say So."
While music has consistently been released in various formats that ebb with the times and technological advancements, Doja Cat's dedication to the craft of album-making speaks to her unique artistic identity. Albums like Planet Her, released digitally, are also produced on vinyl. In the case of Planet Her, the vinyl release is a double LP featuring a portrait by acclaimed photographer David LaChapelle, who is also known for his fantastical aesthetic. With the success of her music, Doja Cat has gone on to additional creative projects, including designing with Skecher for a Skechers x Doja Cat collection, another covetable item due to its exposure on social media.