Nickelodeon is a family-friendly American TV channel delivering child- and youth-centric programming and films. Owned by Paramount Group, the channel aired in 1977 and presented educational features. Today, Nickelodeon offers animated and live-action programming, including original cartoons and sitcoms. In addition, the channel is known for its use of green slime, which first graced TV screens in 1979 and became a mainstay in the early 2000s.
Some of Nickelodeon's most-watched shows include iCarly, Dora The Explorer, Hey Arnold!, Rugrats, The Amanda Show, Drake & Josh, SpongeBob SquarePants, The Angry Beavers, and CatDog. The channel also produces merchandise and collectibles corresponding to each show and its characters. For example, the Nickelodeon Masterpiece Memes Mocking SpongeBob Vinyl Figure Multi is a vinyl figurine that references the "Mocking SpongeBob Meme." The figurine stands approximately eight inches tall and comes in a bright yellow colourway.
The Nickelodeon universe also includes shows and characters purchased from other studios. For example, Nickelodeon bought Teenage Mutant Ninja Turtles (TMNT) from Mirage Studios in 2009 and offers programming and products featuring these characters. The Nickelodeon TMNT 1990 Movie 7" Scale 2-Packs Sets (Leonardo & Donatello) Action Figure includes two licensed action figures of Leonardo and Donatello from Teenage Mutant Ninja Turtles, the feature film from 1990. The figurines stand seven inches tall, and the box displays Nickelodeon branding.
While Nickelodeon's programming offerings target a child audience, many apparel collaborations are geared toward adults. The partnership between Nickelodeon and streetwear label Members Only includes adult-sized varsity-style, puffer, and jean jackets.