Product Description
During the 90s running technology boom, Puma created Cell Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years later, they celebrate by reissuing a classic from the Puma Archive: The Cell Endura in a vibrant white, black and green colorway.
In 1998, Puma introduced the first iteration of Cell Technology for stable cushioning. Stability came from blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed Puma to engineer cushioning and solve problems for a variety of running needs.
With distinctive eyelets, a chunky silhouette, and its green Cell Technology, the Cell Endura has stayed true to its OG glory, updated with new materials and new production techniques. It maintains the detailing of the original model along with the rubber toe cap plus a unique eyelet stay for the laces. The sneaker was referenced from the Puma Archive and reworked to create a sleeker toe shape. The original Cell Endura was hand-stitched but this version has evolved with the times and features digital stitching. A breathable mesh upper with suede overlays and PU coated leather overlays cover the upper which sits atop an EVA midsole and rubber outsole.
The Cell Endura drops on October 4th in leading sneaker stores, Puma.com and Puma stores worldwide. You can find them in men's sizes 7-13 and retail is set at $130.
